Mark Zuckerberg Launches Facebook Campaign: Will Boost Voter Registration, Turnout And Voices

Nikki Attkisson | Last Updated : June 17, 2020

Facebook CEO Mark Zuckerberg announced in a USA Today op-ed published that Facebook will begin implementing the voting information campaign. The feature will be applicable for some users on Wednesday and make it accessible to all users over the next several weeks, a company spokesperson told CNBC.

The 2020 election is going to be unlike any other. It was already going to be a heated campaign, and that was before the pandemic and before the killing of George Floyd thus numerous others constrained us once more to stand up to the difficult truth of fundamental prejudice in America. Individuals need responsibility, and in a majority rule government, a definitive way we do that is through democratic.

Mark Zuckerberg Launches Facebook Campaign- Will Boost Voter Registration, Turnout And Voices

On Wednesday Facebook will announce the largest voting information campaign in American history. The main goal is to help 4 million people register to vote. Also, to take this effort they have outlined some civic responsibilities, they are:

  • Firstly they’re encouraging people to vote. Facebook has a responsibility not just to prevent voter suppression which disproportionately targets people of color but also to actively support well-informed voter engagement, registration, and turnout. 
  • Second, they have the responsibility to protect the integrity of the vote itself.
  • Finally, we remain committed to giving everyone a voice. This is particularly valid for the individuals who haven’t truly could make their voices heard.

Voting Details On Facebook, Instagram

They try to create a new Voting Information Center with authoritative information, including how and when to vote, as well as details about voter registration, voting by mail, and information about early voting. They also include posts from state election officials and verified local election authorities and they show this center at the top of the Facebook News Feed and on Instagram to make sure everyone gets a chance to see it. 

More than 160 million people in the United States will see authoritative information on Facebook about how to vote in the general political decision from July through November. This is notwithstanding suggestions to enroll, data about democratic via mail, and Election Day updates that have gone through the primaries and will run for the general election too.

“Everyone wants to see politicians held accountable for what they say – and I know many people want us to moderate and remove more of their content. We have rules against speech that will cause imminent physical harm or suppress voting, and no one is exempt from them. But accountability only works if we can see what those seeking our votes are saying, even if we viscerally dislike what they say,” Zuckerberg wrote.


Nikki Attkisson

With over 15 years as a practicing journalist, Nikki Attkisson found herself at Powdersville Post now after working at several other publications. She is an award-winning journalist with an entrepreneurial spirit and worked as a journalist covering technology, innovation, environmental issues, politics, health etc. Nikki Attkisson has also worked on product development, content strategy, and editorial management for numerous media companies. She began her career at local news stations and worked as a reporter in national newspapers.

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