Cinemark Adds 70mm IMAX for Nolan’s ‘The Odyssey’

In a significant move for cinematic enthusiasts and industry observers, Cinemark has announced a substantial expansion of its IMAX capabilities, including the rare 70mm film format, across its locations in the United States and South America. This strategic upgrade comes in anticipation of Christopher Nolan’s highly anticipated film, ‘The Odyssey,’ slated for release in July 2026, which is notably the first theatrical release filmed entirely with IMAX cameras.

Enhancing the Premium Cinema Experience

The new agreement between Cinemark and IMAX signifies a deepened partnership aimed at delivering advanced theatrical experiences. As part of this expansion, Cinemark is set to build three new 70mm film projection systems and four new IMAX with Laser systems within the United States. Additionally, the cinema chain plans to upgrade its remaining twelve existing IMAX screens to the cutting-edge IMAX with Laser technology.

IMAX with Laser is a state-of-the-art 4K laser projection system that utilizes a new optical engine and proprietary IMAX technologies. This system is designed to provide crystal-clear images, enhanced resolution, deeper contrast, and a wider range of colors, along with a next-generation 12-channel sound system for an immersive audio experience.

The Return of 70mm IMAX and ‘The Odyssey’

The re-emphasis on the 70mm IMAX film format is particularly noteworthy. Considered a preferred cinematic format by auteur directors like Christopher Nolan, 70mm film projection offers unparalleled clarity and a truly immersive viewing experience due to its large-format nature.

The three new Cinemark locations that will feature 70mm IMAX film projection systems are: Cinemark Seven Bridges in Woodridge, a suburb of Chicago, Illinois; Cinemark Carefree Circle in Colorado Springs, Colorado; and Cinemark Tinseltown in Rochester, New York. These additions will complement Cinemark’s existing IMAX 70mm film location at Cinemark Webb Chapel in Dallas, Texas.

All three new 70mm IMAX locations are expected to be operational before the July 17, 2026, premiere of Christopher Nolan’s ‘The Odyssey.’ This timing is crucial, as ‘The Odyssey’ holds the distinction of being the first feature film ever shot entirely with IMAX cameras, promising a visual grandeur across every frame of the film. The film, an adaptation of Homer’s ancient Greek epic, stars Matt Damon as Odysseus and features an ensemble cast including Tom Holland, Anne Hathaway, Zendaya, Robert Pattinson, Lupita Nyong’o, Charlize Theron, Elliot Page, and Jon Bernthal.

A Niche but Impactful Format

The decision to invest in 70mm IMAX is significant given its rarity; currently, only around 30 theaters worldwide are equipped to offer the IMAX 70mm film experience. This limited availability has previously made screenings of films shot in this format, such as Nolan’s ‘Oppenheimer,’ highly sought after. The expansion by Cinemark addresses a growing demand from audiences who seek the most premium and authentic cinematic presentations.

Rich Gelfond, CEO of IMAX, highlighted the value this expansion brings, noting, “Cinemark expanding its commitment to the very best of what IMAX has to offer — both IMAX with Laser and IMAX 70mm film — underscores the value we’re delivering for our exhibition partners in today’s marketplace.” He also pointed to a “tremendous slate ahead in 2026” that includes several “Filmed for IMAX and IMAX 70mm film releases.”

The Broader Trend of Premium Large Formats

This initiative by Cinemark is part of a broader industry trend where premium large formats (PLFs) are increasingly vital to the out-of-home moviegoing experience. Directors like Nolan and Denis Villeneuve have consistently advocated for audiences to experience their films on the biggest and brightest screens, further fueling demand for formats like IMAX.

Sean Gamble, Cinemark President and CEO, emphasized that these upgrades align with the company’s commitment to “delivering high-quality, differentiated experiences that drive greater value perception, loyalty, and frequency across all types of films.” He added that expanding their partnership with IMAX and activating additional 70mm film systems “further expands and enhances the immersive options we offer our guests.”

Conclusion

Cinemark’s investment in new 70mm IMAX film and IMAX with Laser systems represents a forward-looking strategy that caters to the evolving preferences of moviegoers seeking unparalleled visual and auditory experiences. By expanding access to these premium formats, particularly ahead of a groundbreaking film like Christopher Nolan’s ‘The Odyssey,’ Cinemark is positioning itself to be a premier destination for cinematic spectacle, reinforcing the unique value of the theatrical experience in an increasingly diverse entertainment landscape.