An E-commerce Solution That Boosts Online Business
Nikki Attkisson | Last Updated : November 25, 2021There is a common notion that e-commerce is mostly about displaying products and processing payments. Both customers and consumers are wary these days and look for hidden costs and are wary of any unusual transactions. They just leave the site.
An E-commerce Solution That Boosts Online Business
Customers visiting an e-commerce site are looking for ease of operation including easy checkout. They want the e-commerce site to be user-friendly so that pop-up menus about detailed product description, good content articles, and a facility for getting questions answered is available.
There are several service providers who provide e-commerce solutions to help a client’s e-commerce site boost sales. Custom solutions include standard custom templates of the shopping and how it will look like.
Another custom solution is to design what is known as a sales funnel in the world of e-commerce. This is basically a path that customers visiting an e-commerce site are led through, right from browsing, product selection, ordering, payment right up to checkout.
The degree of ease with which customers are able to move through the funnel without any hassle determines the probability they will keep coming back to the site.
Standard e-commerce solutions also mean linking an e-commerce site to other shopping sites such as amazon and e bay and allowing items selected from a larger market to be combined into one shopping cart in a single e-commerce site and offering multiple payment options including PayPal, Paytm, google pay and direct credit card and debit card sales.
Offering cashback with different payment options is a very attractive way to generate more customer traffic and boost sales as word about cashback, rebates, and promos spread very fast.
A slightly advanced custom e-commerce solution enables customers to create online accounts, save payment and address details so that they do not need to enter them every time.
The accounts will receive promo and discount coupons that customers can avail themselves with more loyalty points. These are surefire means to boost sales in an e-commerce platform.
Custom e-commerce sites include mobile apps which are more of a necessity for e-commerce portal owners. The shift from laptops to mobile devices is increasing with almost every passing day and an e-commerce platform or an online store is sure to boost sales with a handy and trendy mobile app where customers can shop even while traveling.
An e-commerce site needs to be like a complete online store where customers can move through the store virtually in a convenient sales funnel.
E-commerce sites need to focus on speed including the online search option. Options need to show up while the first few letters are being typed. Customers are looking to get what they want within a few moments of visiting a site or else they will just wander off to the next e-commerce site that their search engine has thrown up.
These custom e-commerce solutions are bound to boost online business while keeping customer interest alive during the few minutes they are on an e-commerce site.
With over 15 years as a practicing journalist, Nikki Attkisson found herself at Powdersville Post now after working at several other publications. She is an award-winning journalist with an entrepreneurial spirit and worked as a journalist covering technology, innovation, environmental issues, politics, health etc. Nikki Attkisson has also worked on product development, content strategy, and editorial management for numerous media companies. She began her career at local news stations and worked as a reporter in national newspapers.