Lucas Jagger on Rolling Stones x Revo & Influencing Mick’s Style

Lucas Jagger, the 25-year-old son of rock legend Mick Jagger, is stepping into the spotlight, not just as a style influencer but as the face of the new Revo x Rolling Stones eyewear collection. This collaboration marks a significant moment, bridging the iconic aesthetic of the legendary band with modern design and technology, all while offering a glimpse into the evolving style dynamics within the Jagger family.

The Rolling Stones x Revo Collaboration: A Blend of Heritage and Innovation

The limited-edition eyewear line, a key part of Revo’s “Legends in Sound” series with Universal Music Group, seamlessly integrates NASA-based lens technology with the rebellious spirit of The Rolling Stones. The collection features nine distinct silhouettes, each named after classic Stones tracks such as “Gimme Shelter,” “Start Me Up,” and “Satisfaction.” These designs reinterpret archival shapes, bringing the band’s distinctive style into a contemporary context while paying homage to their rich history.

Revo, known for its high-performance polarized eyewear since 1985, utilizes its signature NASA Light Management System™ technology, designed to protect, enhance, and transform vision through high-contrast polarized lenses. Cliff Robinson, CEO of Revo, noted that the collection is “a wearable tribute to one of the greatest bands of all time,” emphasizing how The Stones’ music and style continue to resonate across generations.

Lucas Jagger’s Personal Style and Familial Influence

Lucas Jagger’s involvement in the campaign highlights a fascinating interplay of personal fashion and familial legacy. On set in New York, he curated a playlist that eclectic mix of modern hyper-pop artists like PinkPantheress and The 1975, alongside blues legends like Freddie King, a nod to his father’s musical inspirations.

The younger Jagger admits to a subconscious influence from his father’s iconic style. “Historically, I think we’ve all been influenced by his my dad’s style without realizing it,” Lucas explained. He also shared a humorous anecdote about their shared fashion sense, stating, “Lately, we’ve found ourselves dressing the same way for events — it’s kind of cute. I’m still trying to get him on board with flares, though. I don’t think he’ll do it anytime soon.”

Describing his own aesthetic, Lucas favors soft textures and layering over overt flash. He avoids leather, opting instead for hoodies and sweaters, and has been wearing layered jeans for years, observing their recent return to fashion trends. This approach contrasts with some of the bolder elements historically associated with his father’s stage presence, yet it still carries an undeniable edge.

Bridging Generations Through Style

Lucas Jagger’s role in the Revo x Rolling Stones campaign signifies more than just a brand endorsement; it embodies a generational bridge. As a “modern style tastemaker,” Lucas carries The Stones’ legacy into a new era, connecting longtime fans with a fresh perspective and inspiring a new generation of fashion enthusiasts.

The campaign’s imagery reflects this fusion, placing Lucas in sleek, minimalist environments offset by vintage references that evoke his father’s legendary stage days. This thoughtful presentation aims to bring The Stones’ aesthetic forward, demonstrating the enduring relevance of their influence on music, culture, and style.

Conclusion

The Revo x Rolling Stones eyewear collection, championed by Lucas Jagger, is a testament to the timeless appeal of one of rock’s greatest bands and the evolving nature of personal style. It’s a collaboration that celebrates heritage through innovation, offering fans a tangible piece of rock ‘n’ roll history reimagined for today. While Lucas continues his quest to introduce flare jeans to Mick Jagger’s wardrobe, this campaign firmly establishes his own voice in the fashion world, demonstrating how influence can flow in both directions across generations. The collection, with prices ranging from $249 to $659, is available on Revo.com, at RS No. 9 Carnaby, and through select global retailers, with each pair accompanied by reproductions of authentic Rolling Stones memorabilia.