NASCAR Docuseries “Rising” Premieres on YouTube: New Drivers

NASCAR is set to launch an insightful new docuseries titled “Rising,” developed in collaboration with the Emmy Award-winning studio Words + Pictures. This five-episode series will offer an exclusive look into the lives of three emerging NASCAR drivers, chronicling their journeys both on and off the track. Premiering on NASCAR’s official YouTube channel, “Rising” aims to provide fans with an unprecedented perspective on the pressures, sacrifices, and ambitions that define the careers of young talents in the sport.

Introducing “Rising”: A Deeper Look into NASCAR’s Future

“Rising” is a multi-part documentary series focusing on Carson Hocevar, Jesse Love, and Rajah Caruth, three promising drivers across NASCAR’s national series. Carson Hocevar competes in the Cup Series, Jesse Love in the Xfinity Series, and Rajah Caruth in the CRAFTSMAN Truck Series. The series intends to highlight a pivotal season in each of their careers, capturing their pursuit of greatness and the challenges they face in a highly competitive environment.

The docuseries is designed to showcase not only the thrill of racing but also the human stories behind these young athletes. According to John Dahl, NASCAR SVP of Content, the series aims to explore the “vulnerability and hunger” of these drivers to prove themselves, making it relatable to anyone striving to achieve their dreams. Aaron Cohen, Chief Creative Officer at Words + Pictures, emphasized that the series portrays these drivers as young men in their early 20s navigating life alongside their racing careers, offering an authentic and unfiltered view of their experiences.

The Production Powerhouse Behind the Series

The “Rising” docuseries is a product of Full Speed Entertainment, a joint production partnership between NASCAR Studios and Words + Pictures. Words + Pictures, known for acclaimed documentaries such as “The Last Dance” and “30 for 30,” brings significant expertise in sports storytelling to this project. This collaboration, which also produced the Netflix docuseries “NASCAR: Full Speed,” was formed to elevate NASCAR’s cultural footprint through compelling content and storytelling.

Executive producers for “Rising” include Tim Clark, John Dahl, and Tally Hair from NASCAR Studios, alongside Connor Schell, Libby Geist, and Aaron Cohen from Words + Pictures. Matthew Chase from Words + Pictures serves as both director and producer for the series. The partnership reflects NASCAR’s ongoing commitment to authentic storytelling and reaching new audiences through various content formats.

Release Strategy: YouTube and Beyond

“Rising” is slated for a five-episode rollout over five consecutive nights, from November 17-21, exclusively on NASCAR’s YouTube channel. This strategic decision allows for free, global access, leveraging YouTube’s engaged community for bingeable storytelling. Each episode is approximately 45 minutes in length.

Following its initial YouTube run, FOX Sports will air “Rising” on FS1, with a special five-week programming schedule in December. This broadcast aims to build anticipation leading up to FOX’s telecast of the 2026 Daytona 500. This multi-platform release ensures broad accessibility for both dedicated NASCAR enthusiasts and new viewers alike.

The Impact of Showcasing New Talent

Docuseries like “Rising” play a crucial role in expanding NASCAR’s appeal and introducing its next generation of stars to a wider audience. By providing an intimate look at the personal and professional lives of Carson Hocevar, Jesse Love, and Rajah Caruth, the series can foster a deeper connection between fans and drivers. This approach is similar to other successful sports documentaries that have generated significant interest in their respective leagues and athletes. Introducing these drivers and their stories can help cultivate a new fan base, encouraging greater engagement with races and other NASCAR content.

Frequently Asked Questions (FAQ)

What is the title of the new NASCAR docuseries?

The new NASCAR docuseries is titled “Rising”.

Who are the featured drivers in “Rising”?

The docuseries follows three new drivers: Carson Hocevar (Cup Series), Jesse Love (Xfinity Series), and Rajah Caruth (CRAFTSMAN Truck Series).

When and where will “Rising” debut?

“Rising” will debut on NASCAR’s YouTube channel from November 17-21, with one episode released each night. It will later air on FS1 in December.

Who is producing “Rising”?

The docuseries is produced by Full Speed Entertainment, a partnership between NASCAR Studios and Words + Pictures.

Conclusion

The “NASCAR Docuseries From Words + Pictures, Following Three New Drivers, to Debut on YouTube (EXCLUSIVE),” officially titled “Rising,” represents a significant effort by NASCAR and Words + Pictures to connect with audiences through compelling storytelling. By offering an in-depth look at the lives and careers of Carson Hocevar, Jesse Love, and Rajah Caruth, the series aims to humanize the sport and engage both existing fans and new viewers. Its strategic release on YouTube, followed by FS1, ensures widespread access, potentially cultivating a deeper appreciation for the talent and dedication required to succeed in NASCAR.