Spain’s Secuoya Studios, a significant player in the global content production landscape, has announced a key strategic appointment aimed at bolstering its operational efficiency and accelerating its international growth. The studio has tapped Alfredo Bermúdez de Castro, formerly an executive at Prime Video & Amazon MGM Studios, for the newly created position of Chief Operating Officer (COO). This move signals Secuoya Studios’ commitment to strengthening its leadership and expanding its footprint across key global markets.

Spain’s Secuoya Studios Taps Amazon MGM Exec Alfredo Bermúdez de Castro for New Position of Chief Operating Officer

A Strategic Appointment for Secuoya Studios

The creation of the Chief Operating Officer role and the appointment of Alfredo Bermúdez de Castro reflect Secuoya Studios’ strategic intent to streamline its extensive operations and optimize its content production capabilities. In his new capacity, Bermúdez de Castro will be instrumental in overseeing the studio’s overall operational management. His responsibilities will encompass the organizational development of its diverse divisions and the implementation of process optimizations designed to enhance production capacity and output.

Brendan Fitzgerald, CEO of Secuoya Studios, highlighted the significance of this hire, stating that Bermúdez de Castro’s arrival represents “a qualitative leap forward in our leadership structure.” Fitzgerald emphasized Bermúdez de Castro’s “solid experience in management, corporate strategy and ability to translate strategic vision into tangible business results,” which he believes will bring distinctive value to the studio’s current growth phase.

Bermúdez de Castro’s Background and Expertise

Alfredo Bermúdez de Castro brings over 15 years of senior management experience to Secuoya Studios, with a career that spans audiovisual law, corporate management, and executive leadership within the entertainment sector.

Before joining Secuoya Studios, Bermúdez de Castro served as a Business Affairs Executive at Prime Video & Amazon MGM Studios. In this role, he was deeply involved in the intricate negotiations behind numerous Amazon Original productions, managed significant content acquisition deals, and facilitated cross-functional coordination within the organization. His prior experience also includes positions as a senior associate at international law firms, Andersen and Écija. This combined background equips him with a robust understanding of both the creative and business intricacies of the global entertainment industry.

Bolstering International Expansion

This strategic appointment further reinforces Secuoya Studios’ ambitious international expansion strategy. The studio has been actively growing its presence across Europe, Latin America, and the United States, currently maintaining operations in countries such as Mexico, Colombia, Peru, Chile, and the U.S.

Bermúdez de Castro’s expertise in corporate management and strategic vision is expected to be a key driver in accelerating the international development of these operations. The studio has previously articulated a “pod-based strategy,” focusing on creative and production cells comprising local talent to enable agile content creation, adaptation, and distribution across various territories. Furthermore, Secuoya Studios has expressed its intent to increase its English-language projects to broaden its global reach, aiming to generate 30% of its annual revenues from content produced in languages other than Spanish. This ambition was recently underscored by a strategic first-look development and production partnership with London-based BlackBox Multimedia.

Looking Ahead

Alfredo Bermúdez de Castro articulated his enthusiasm for his new role, stating that joining Secuoya Studios represents “an exciting opportunity to contribute to a benchmark project that has undoubtedly driven the audiovisual industry forward in recent years.” His stated goal is to bring “a strategic and management-oriented vision that enhances efficiency, innovation and the group’s international expansion.”

The appointment of a COO with Bermúdez de Castro’s extensive background is a clear indicator of Secuoya Studios’ commitment to disciplined growth and operational excellence as it navigates the increasingly competitive global content market. By optimizing its internal processes and leveraging seasoned leadership, the studio aims to solidify its position as a leading international content powerhouse.