Sony Pictures Acquires UK Indie Film ‘I Swear’

Sony Pictures Classics has acquired the rights to the acclaimed British independent film, ‘I Swear,’ a powerful and emotionally engaging drama centered on the life of Tourette’s Syndrome campaigner, John Davidson. This significant acquisition brings the U.K. indie hit to a wider international audience, including the United States, Latin America, and several other key territories, following its strong performance and critical reception in its home country.

The Compelling Narrative of ‘I Swear’

Written and directed by BAFTA nominee Kirk Jones, known for films like “Waking Ned Devine” and “Nanny McPhee,” ‘I Swear’ transports viewers to 1980s Britain. The film meticulously chronicles John Davidson’s journey from his diagnosis of Tourette’s at the age of 15, navigating the challenges of his teenage years and early adulthood. It explores the often-misunderstood condition, depicting Davidson’s persistent attempts to lead a “normal” life despite the obstacles he faced.

The production of ‘I Swear’ emphasized authenticity and collaboration, working closely with the Tourette’s community. The filmmaking team cast individuals who live with Tourette’s, ensuring a genuine portrayal of the condition, and also partnered with a Tourette’s charity to inform the narrative.

Critical Acclaim and Audience Resonance

‘I Swear’ first garnered attention at its premiere in Toronto, receiving critical acclaim for its sensitive portrayal and compelling storytelling. Its subsequent launch in U.K. and Irish cinemas proved remarkably successful, opening at third place behind “Tron: Ares” and “One Battle After Another”. Notably, the film established a new record in the U.K. as the most highly rated film by cinema audiences since records began, surpassing popular titles such as “Bohemian Rhapsody,” “Top Gun Maverick,” and “Parasite” in Comscore PostTrak exit polls. This audience response underscores the film’s significant emotional impact and broad appeal.

Key Cast and Creative Team

The film features Robert Aramayo, known for his role in “The Lord of the Rings: The Rings of Power,” in the lead role as John Davidson. The ensemble cast also includes several celebrated British talents: three-time BAFTA nominee Maxine Peake (“Say Nothing”), BAFTA winner Shirley Henderson (“Bridget Jones: Mad About the Boy”), and Cannes Best Actor Award winner Peter Mullan (“War Horse”).

The film was produced by Kirk Jones, Georgia Bayliff, and Piers Tempest for One Story High and Tempo Productions. Cindy Jones and John Davidson himself served as executive producers.

Sony Pictures Classics Acquires International Rights

Sony Pictures Classics finalized the acquisition of ‘I Swear’ for a broad range of international territories. This includes all rights for the United States, Latin America, most of Eastern Europe, Turkey, Southeast Asia, Portugal, and South Korea. The deal was negotiated between Sony Pictures Classics and Bankside Films on behalf of the filmmakers.

Kirk Jones expressed his enthusiasm for the partnership, stating, “Their history, vision, ambition and passion for what is a very special project for us, feels like a perfect fit for U.S. and additional territories”. Producer Piers Tempest added, “We are delighted that ‘I Swear’ is resonating so much with audiences in the United Kingdom and can’t think of better partners than Sony Pictures Classics to bring the film to U.S. audiences and beyond”.

Sony Pictures Classics remarked on the film’s unique quality, describing ‘I Swear’ as “one of those extraordinary, one-of-a-kind, true-to-life movies, emotionally engaging, funny and compelling”. They anticipate that audiences will connect with the film’s exploration of “conquering an entirely misunderstood condition” and praised Kirk Jones’ direction and the “amazing performances” of the cast.

Conclusion

The acquisition of ‘I Swear’ by Sony Pictures Classics marks a significant step in bringing John Davidson’s inspiring story and the realities of Tourette’s Syndrome to a global audience. With its strong critical backing and unprecedented audience approval in the U.K., the film is poised to continue its impact, fostering greater understanding and empathy for those living with Tourette’s. The film stands as a testament to the power of independent cinema to tell important, human stories that resonate deeply with viewers.