Performance Measurement Of An E-Business Strategy

Nikki Attkisson | Last Updated : December 25, 2021

It is a fact that for every business, whether it is an offline business or online business, success is something that matters the most. It shows the overall performance of the e-commerce business. However, performance will be useless if you can measure it.

Important Factors & KPIs To Consider For An E-business

Analyzing different crucial metrics, for example, average customer time on the site, the total number of visits, CTR- Click Through Rate, conversion rate, and more, can offer you detailed and useful information. You can obtain information about your e-commerce business’s customer behavior, features, factors that work for you, and more. 

Important Factors & KPIs To Consider For An E-business

Keep reading to explore more about the E-business performance measurement and how to get it done. 

Important KPIs To Consider For Your E-business

When it comes to creating an e-business strategy, you can’t ignore the power of data. Data can offer you a lot of valuable information. Based on your business type, you can consider different KPIs- Key Performance Indicators. However, some common KPIs to consider are: 

  • Pageviews
  • Conversion rate
  • Website traffic
  • Site speed
  • Click-through rate
  • Pay per click and more

In general, you will need three crucial KPIs for your e-business performance measurement. These are: 

E-commerce Data

All businesses should understand their website’s data for different reasons. For example: 

  • To learn what type of site content is working best. 
  • To properly analyze the customer’s journey. 
  • To make sure that the e-commerce platform is working properly. 

To get valuable e-commerce data, you can consider some important KPIs like sales, conversion rate, AOV- Average Order Value, traffic, shopping cart abandonment rate, and more. You can also consider information like mobile site traffic, traffic source, etc. 

Marketing Success Factors

If you are planning to carry out your digital marketing campaigns, you should make sure that the campaigns are performing as per your expectation. An e-business can conduct campaigns like paid social, email marketing, paid search, and affiliate marketing. So, how do you calculate the marketing success rate? Well, here you can take into account some KPIs, such as subscriber growth rate, pay per click, click-through rate, social followers, open email rate, product reviews, affiliate performance, and more. 

For Small & Mid-Business Owner

Another important thing to consider is to have a picture of how the e-commerce business is performing. By analyzing this, you can have some useful data that will help you while pitching an investor. Besides, this will also play a great role in developing a scalable business plan. Among all the metrics, here you need to pay close attention to the below-mentioned indicators: 

Don’t Forget To Use Analytic Tool

To obtain accurate information, you can take the help of different tools, such as Google Analytics, to keep an eye on the selected KPIs. Using such tools, you can configure the dashboards, track the activities in real-time, and can also customize the reporting. 

So, use these tips and start measuring your e-commerce business performance and successes to detect the possible opportunities for your business growth.  

Nikki Attkisson

With over 15 years as a practicing journalist, Nikki Attkisson found herself at Powdersville Post now after working at several other publications. She is an award-winning journalist with an entrepreneurial spirit and worked as a journalist covering technology, innovation, environmental issues, politics, health etc. Nikki Attkisson has also worked on product development, content strategy, and editorial management for numerous media companies. She began her career at local news stations and worked as a reporter in national newspapers.

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