Digitization is now seen all over the world, and the pandemic has further advanced this cause leading to exponential growth.
In 2020, the global e-commerce sales accounted for a whopping 4.28 trillion US dollars, and the same is expected to grow to 5.4 trillion in 2022, as reported by a recent report from Statista.
Ecommerce shopping is one of the most used online activities, wherein businesses are selling everything from even a tiny pin to huge cars, industry parts, and all the human living essentials.
How These Essentials Make Your Online Business More Profitable?
Advanced Technology combined with human expertise is the sole contributor to the booming e-commerce markets.
If you are willing to take advantage of the e-commerce tech and set up an online store for your business, here are some of the essentials that will lead to better business and sales growth.
If you already own an online store and are not getting the desired results, the below parameters might be advantageous to look into, evaluate and incorporate.
So, let’s get the ball rolling and jot down the e-commerce essentials.
- Sleek Design
This is a must-have attribute for any technology product, and it applies to e-commerce stores as well. If you are into a B2C business, customer user experience with your product is the topmost priority. The look and feel of your store interface, the color and theme selection, and the visually attractive design attract your customers to spend time browsing through the products and ultimately buying the same one fine day!
- Mobile Compatibility
Mobile phones have become an essential part of our life. It is a mandate for any e-commerce store nowadays to provide a mobile-friendly design. The web interface is equally important for shopping geeks. However, the millennials and gen Z tend to be more comfortable browsing through mobile phones.
- User-Friendly Navigation
You should know what your customer would want when they visit your e-commerce software. Hence, a store with a well-defined user journey will likely attract more customers and generate better revenues.
- Smart Search & Filters
People nowadays are too busy, and a good indexed search with advanced filters helps them to find their desired product faster. Hence, this is an essential feature that should be incorporated into E-commerce software.
- Social Sharing & Wishlist
Shop, Save, and share have become a motto for online shoppers. Users generally tend to mark the product as their favorite for future reference, and if they like something, they tend to share it with their friends, too, in their opinion. Social Sharing and item wish listing serve both these needs.
- Product Reviews & Ratings
Think upon this. In most cases, you might have decided to purchase the product after checking its reviews and ratings from external people. It gives the users the required comfort to make a purchase. So make sure the E-commerce software you choose allows the audience to provide reviews and feedback.
- Cart To Checkout Process Multiple Payment Methods
Your users have selected the product they need and the fit they like. Now, imagine if, due to a wicked experience with the shopping cart, they flew away. You should always have a smooth cart to checkout process with multiple payment options like wallets, cards, and other payment providers. Users generally tend to use their favorite once for processing the transactions.
- Realtime Order Status and information
Once the item is ordered, there’s an inner you excited to receive the item at your doorstep. Realtime order status is an important feature that will provide information about the entire journey of the purchase from the warehouse to the delivery location.
- Customer Help & Support
You definitely don’t want to lose your customer based on any minor negative experience. This support feature (via chat/call/email) gives the user the privilege to share their concerns and feedback.
These essentials will always be handy for your reference, no matter what business you operate into or what you sell. So what are you waiting for? Start creating an astonishing shopping experience for your E-commerce software with these essentials.
John Furrier is a techie with expertise in BlockChain, eCommerce. He has been working on the cutting-edge of technology for over 10 years. His work has earned him recognition as an emerging leader in this field for various magazines. He lives to break new ground and find ways to make things more efficient for his clients. John believes that “Successful people are always looking for creative solutions.”